This week I caught up with Stephanie Peers from the blog The Style Memo. Stephanie, like me started her blog as a creative project whilst working full time. She has worked in fashion at Roland Mouret and Amanda Wakeley and even been at a hedge fund in the city. But style is at the heart of everything Stephanie does and she mixes high end designers with the high street, encouraging readers to “get the look”.
Now as a part time model and blogger I thought she was a perfect contender for my LadyM Meets interview series, so let’s find out more about her.
Q. Stephanie, you mix modelling with blogging, what encouraged you to get into this industry and what was your route into it?
I’ve always loved fashion and styling, and after graduating with a degree in Fashion Design, I moved to London and worked for Amanda Wakeley, Roland Mouret and Celine. After years of travelling the world, waking up in a new city each day, with 10 suitcases of fashion collections in tow, I somehow became a little disenchanted with the fashion world and I ended up working at a hedge fund. I learnt a million and one things: about finance, people, and that I wanted more creativity in my life. I built The Style Memo blog from scratch having taught myself how to write coding and the rest is history.
Q. What is a typical working day for you?
There never seems to be a typical working day as every day is different when you’re blogging. I love a good lie-in but during the week I get up early and start my day by checking my emails and Instagram. I’ll try and squeeze in a very quick workout as it gives me that great energetic feeling for the day. When I say quick, I mean quick. Literally 10 minutes of jumping around and a little mat pilates and I’m ready to go. Sometimes I’m running around town to castings and shooting with photographers, sometimes I’m meeting brands, other bloggers or PRs to talk through ideas. I love to shoot around sunset so depending on the post, I’ll grab my sister, boyfriend or a friendly street style photographer and we’ll get to work. The evenings are spent editing photos, writing up posts and on occasion, making amendments to the layout of my blog.
Q. Where are you based, how much of an inspiration is your city and what are your favourite cities around the world?
I live in London and it’s such an inspiring city. There’s always something going on – a new restaurant to try out, a new neighbourhood to explore, a different shop to discover – although I always say that one of the best things about London is how easy it is to get out of. I love to travel and I’m always jumping on a plane to somewhere or other. There are certain places in the world that I just have this affinity for and no matter how many times I go, I’m still so excited to be there. I’m obsessed with Paris. It is literally the most beautiful city in the world. I head out to my hippy homeland, Ibiza, a couple of times every summer with my family and my boyfriend who DJs out there, and for New Year you’ll always find me on the dream Caribbean island of Barbados. The city I’m in definitely inspires my style. In Paris I’m super glam, in Ibiza I’m this jetset bohemian hippy and in Barbados I mix the two.
Q. Have you seen the blogging industry change in the last few years? Have you had to adapt?
The industry is just huge these days. There’s so many bloggers and sometimes it’s difficult to know if you can be heard in the crowd but I think it’s really important to stay true to your style and to be as professional as you would in any other industry. I always strive for the best and I’m constantly trying to improve The Style Memo, whether it’s investing in a new camera with a full frame sensor to improve the photos, or tweaking the coding to update my template and improve the usability of the blog.
Q. Do you work with brands and feature sponsored posts? What are your thoughts on making a living through blogging?
I think it’s amazing that what started as a hobby for most bloggers can become this incredibly creative, flexible career that you can adapt to your life. I love to build relationships and collaborate with brands that I’m really passionate about so we’ll chat about our ideas and how we can maximise exposure whilst still staying true to my style and vision for The Style Memo. We may work on featured products or a sponsored post but I think it’s so important to remain true to your style to maintain your integrity as a blogger.
Q. What’s the most rewarding part of your work? What is your greatest accomplishment so far?
I think it’s so rewarding when a post comes to life. My posts really vary. Some just happen quite organically on day out, like my Coachella or Easter Sunday posts, and I love to look back on those for the great memories of a moment in time. Other posts are more editorial and require a lot more planning, like my Woodland Sweden post. I’ll come up with the creative direction and collaborate with brands for the styling, so to see those posts come to fruition on the blog is always rewarding. With regards to my greatest accomplishment, it’s as simple as just having a fully functioning blog! I’m so happy to have this online diary of sorts that I can share with people all over the world and it’s so flattering and humbling when people make such lovely comments about my work on a post, social media or out on the street.
Q. What is next for you? What are your goals for 2016?
I’m looking forward to growing the blog, meeting more fabulous readers and to collaborating with even more wonderful brands and photographers. There’s always more to be done but I like to take it one step at a time and enjoy the journey.
Bonus Question – if you didn’t do the job you do now – what would be your dream job and where?
I think my job now is pretty dreamy. I get to travel the world, photograph all these amazing memories and share them with my readers but if I could add one more element it would probably be designing. That was my first love and it would be great to see even more of my designs come to life in the future.
Are you a blogger? How do you find the competitive environment we see ourselves in? How do you keep focusing on the next best blog post?