• LadyM Meets: Illustrator & Graphic Designer Lauren Schroer

    A while ago I entered a giveaway on Instagram to win my own illustration.  I was immediately impressed with the artwork from illustrator Lauren Schroer who was running the competition.  I was lucky enough to win and this is the result.  A great combination of everything that is me.

    The illustration covers fashion, Paris, a love of photography and Lauren also asked if I wanted a favourite top in the picture. At the time I didn’t think I did.  But once I sent over some images to Lauren for her to build up the illustration; I realised that the Breton tee I was sporting is actually my favourite and I am often seen wearing the Stella & Dot chunky necklace too.

    Illustrator and Graphic Designer Lauren Schroer
    It is just perfect.  A great representation and a great illustration.  I was so inspired by Lauren’s work that I just had to share her story with you in my LadyM Meets interview series;

    Illustrator & Graphic Designer Lauren Schroer

    Q. Can you give me a little intro into what you do and how you got started and a little about your cool style of design

    I am currently a graphic designer, illustrator, and blogger! Art and design have been interests of mine for as long as I can remember. As I kid I was always enrolled in different art classes, and when I was around 13 I got really into making graphics on MySpace (kind of funny how I have MySpace to thank for getting me started in design!). When I was in high school I took every art and design course available and I ended up going to college for graphic design. I graduated last year and I’ve been freelancing here and there since!

    I was actually in a bit of a rut right out of college not sure exactly what path I should take, but from the beginning of 2015 up until now I’ve become more dedicated to freelancing and I’ve been doing a lot more illustration work as well. I’m a big fan of doing illustrations that can show what a person is about. I’m a very visual person and for me it’s fun to translate a bit about peoples individual styles and personalities into portrait illustrations!

    Illustrator and Graphic Designer Lauren Schroer

    Q. What encouraged you to get into the design industry and what was your route into it?

    A big inspiration of mine to pursue graphic design was my high school Yearbook class teacher. She kind of showed me that it’s possible to have a career in the design field. Before that, I always saw it as just something fun for me to do. I’m glad now that I’ve decided to pursue it as a career, and it still remains fun for me.

    Q. What is a typical working day for you?

    There really isn’t a typical day for me. Each day is different. I really hope I’m able to make freelancing work for me, and I’m hoping with the launch of my new website it’ll allow me to do so. Some days I work on freelance work for the majority of the day, other days I work primarily on my blog, writing posts and taking photos.

    Illustrator and Graphic Designer Lauren Schroer

    Q. Where are you based, how much of an inspiration is your city and what are your favourite cities around the world?

    I live just outside of Toronto. I’m a city girl completely. Toronto really is a great city. There are so many fun artsy shops and craft shows seem to be happening all the time. I love seeing other local creative people pursuing careers doing what they love. I haven’t had the chance to travel much unfortunately, but I follow a lot of UK and New York-based bloggers and designers and I find people from those cities have such great style. London and New York City are the two places I’d love to visit most and I’m sure they would both be great sources of inspiration!

    Q.  What’s the most rewarding part of your work? What is your greatest accomplishment so far?

    It’s always so great when a project comes together and the client is super happy with it. When a client is happy, I’m happy!

    My greatest accomplishment would be being brought on for Buffer Festival 2014 as the graphic designer. Buffer Festival is a YouTube festival in Toronto and I got to design things like posters, lanyards, signs, programs, and other things for the festival. The posters I designed even ended up being up on display at a big party during the festival, which was hosted by YouTube. So to say I’ve done work in collaboration with YouTube is pretty huge for me.

    Illustrator and Graphic Designer Lauren Schroer

    Q. What is next for you? What are your goals for 2015?

    The next thing that’s coming up for me is finishing up and launching my rebrand and new website. I’m excited to get the ball rolling on my blog and design business! I hope that this year I’ll be able to freelance full-time or find a job in a design studio that I’m passionate about.

    Bonus Question – if you didn’t do the job you do now – what would be your dream job and where?
    I used to do a lot of music photography, so it’d be fun getting to go on tour with a band or musician I really like and be their photographer! I also wish I was talented enough at doing makeup on others to be a makeup artist. I love doing it on myself and I think that it would be a fun job to work on models and photo shoots and such!

    Illustrator and Graphic Designer Lauren Schroer

    You can check out Lauren’s work on her website www.laurenschroer.com and on her instagram

    What do you think of Lauren’s illustration of me? What three things would represent you in your illustration?

One Responseso far.

  1. Thanks again for the feature Rachel! It was lovely working with you on the illustration and I’m so happy you love it! 🙂

    – Lauren Schroer // http://www.laurenschroer.com

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